October 2, 2012: The market HAS changed.
Check out this article in F and I Magazine by J.D. Power and Associates. 1 in 5 Car Buyers Use Tablets, Smartphones to Shop.Click Here to read the article!
For more information about Pay Per Click, Mobile and other internet marketing, please call us today. Also check out this Ultimate Search Engine Advertising Playbook..Click Here to download the Ultimate SEA Playbook
June 4, 2012: Tom Hudson - Facts Anyone?
Check out this great article by Tom Hudson featured in FI-Magazine.Click Here to read the article!
May 21, 2012: NABD 2012 - Las Vegas
We had a great NABD show this year. There are some exciting things coming in the future for the BHPH world. We spoke on two panels about CPI (Collateral Protection Insurance) this year and it seems as though dealers are becoming ever more receptive.
BIG Thanks to Ken Shilson and his team for a great show.
March 7, 2012: Quote
March 7, 2012: Gary Vucekovich; How to Avoid Swimming with the Sharks.
Check out this article written by Gary Vucekovich with ForeSight Services Group. If you are thinking about or currently in a retro program with your VSC provider, this is a must read.Click Here to read the article!
February 25, 2012: Are you utilizing Pay-Per-Click advertising.
Pay-Per-Click (PPC) advertising gives your business the online visibility it needs to connect your products and services with potential customers. Unlike traditional Search Engine Optimization (SEO) which takes time and continuous updates, Pay-Per-Click gets your customized advertisement in front of your customers quickly via "sponsored listings" on popular search engines as Google and Yahoo.
For more information regarding Pay-Per-Click advertising, please email firstname.lastname@example.org and one of our agents will be in contact.
February 17, 2012: Recruiting
-a wise dealer
Recruiting good salespeople is a daily task. Keep your eyes open. Make sure that you are not looking past the great server at the restaurant, the guy that seems to always sell you sunglasses even when is dark outside, the lady that could demo a pair of slacks like they were $30,000.00, etc.Visit KeyRoyal Training
February 1, 2012: It was a great January
It was a great January across all our dealer base. Congratulations! to all who worked hard to make this successful. This is going to be a huge year.. Watch you F&I department daily. Ask about penetration levels and keep them climbing. Set goals and don't look back. Happy selling!
Correction to Press Release on Oct. 4th 2011
KeyRoyal Financial Services would like to update and modify our press release dated October 4th, 2011, regarding the liquidation of Western Insurance Company. We wish to clarify that the Western Insurance liquidation order of September 9th, 2011 had no direct relation to SideCars Insurance Company, LTD and had no immediate effect on the program marketed as the "SideCars" collateral protection program. It has been brought to our attention that SideCars, Inc. replaced policies issued by Western Insurance Company prior to the date of the liquidation order avoiding any interruption of coverage arising from the Western insolvency.
August 12th, 2011: Seth Godin; Set the alarm clock the night before.
Situational goal adjustment is a real problem.
Don't set the clock when your tired, set it when you are planning your day. Don't whittle away at your sales goals right after a serious rejection, set them when your on a roll.
The discipline is in obeying the rule you set when you were in a different mood than you are now. That's what makes it a rule as opposed to a guideline.
July 5, 2011: NADA Report; F&I Income up 15% over 2010.
With gross margin on the sale and new vehicles still hovering below 5 percent last year, dealers continued to look to the F&I office to make up for lost profits, according to the National Automobile Dealers Association's 2011 NADA Data report.
Aftermarket income rose in 2010, with a 15 percent lift in F&I dollars and a 7 percent increase in service contract dollars from 2009. Penetration rates on service contracts also picked up last year after rates droppped to a four-year low.